The Golden Egg of Internet Marketing

Understanding how the Internet alters the rules of marketing is a never ending process. New technology, changes in consumer behavior and savvy marketers continue to push the barriers in effort to connect with their customers in the most meaningful, memorable and measurable way possible.Traditional marketing’s monologue approach at delivering messages pushes customers through the ‘consideration’ process through one-way mass media.

The goal of Internet marketing isn’t just consideration or brand awareness. It’s engagement! You want your customers to get to know your organization, get involved with your products and understand its values and services. When customers like what they see and experience, the relationship deepens, leading to affinity. That’s engagement!